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Mobile Advertising & Local Search Require Good Directory Listings

There are currently about 3.2 billion mobile subscribers in the world, and that number is expected to grow by at least a billion in the next few years. So it especially important for small businesses to make sure that if they want to be found with smartphones, and their concurrent mobile applications they need to make sure they are listed. Today, mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those).

While it took 100 years for landline phones to spread to more than 80% of the countries in the world, their wireless descendants did it in 16." This was Google's view of the statistics in September of 2008 according to Google Blogspot.

This listing is an important tool for all businesses and can be accomplished by doing several things. Claim your listing in Google Places and submit your listing to Universal Business Listings if you are in the United Kingdom, Canada or the United States. This assures a uniform consistency of information across a wide variety of sources. These include search engines, business directories, map providers, and GPS device suppliers such as Onstar, Ford Sync and Telematics. You increase your chances of being noticed by this mobile population as well as have the opportunity to market via mobile to them.

With the rise in mobile searches,Google's new mobile Keyword Tool tool takes advantage of the next generation's fascination with smartphones and the mobile web - and allows businesses to do use mobile as their next big thing. Using this Google data provides comprehensive data on paid, organic and local SEO data. Keywords in Mobile will help users build keyword ideas, and once compiled, filter the keywords by metrics such as search share, competition level and average Cost Per Click. These will allow companies to analyse and monitor their ROI on mobile search, and help them identify ways to increase conversion and click-through rates.

Mobile search is growing fast. Google's mobile searches have grown by more than five times. Furthermore, in the third quarter of 2010, Google mobile searches jumped 130 per cent year over year. Make sure if you are doing business in the US, Canada or the United Kingdom you can be found with a correct directory listing.

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